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What Is the Strongest Tailwind to Today’s Recovering Economy?

What Is the Strongest Tailwind to Today’s Recovering Economy? | Simplifying The Market

Last year started off with a bang. Unemployment was under 4%, forecasters were giddy with their projections for the economy, and the residential housing market had the strongest January and February activity in over a decade.

Then came the announcement on March 11, 2020, from the World Health Organization declaring COVID-19 a worldwide pandemic. Two days later, the White House declared it a national emergency. Businesses and schools were forced to close, shelter-in-place mandates were enacted, and the economy came to a screeching halt. As a result, unemployment in this country skyrocketed to 14.9%.

A year later, the economy is recovering, and the U.S. has regained more than half of the jobs that were originally lost. However, some businesses are still closed, and many schools are still struggling to reopen. Despite the past and current challenges, there is one industry that’s proven to be a tailwind helping to counter all of these headwinds to our economy. That industry is housing. Remarkably, the residential real estate market (including existing homes and new construction) has flourished over the last twelve months. Sales are up, prices are appreciating, and more new homes are being built. The housing market has been a pillar of strength in an otherwise slowly recovering economy.

How does the real estate market help the economy?

At the beginning of the pandemic, the National Association of Realtors (NAR) released a report that explained:

“Real estate has been, and remains, the foundation of wealth building for the middle class and a critical link in the flow of goods, services, and income for millions of Americans. Accounting for nearly 18% of the GDP, real estate is clearly a major driver of the U.S. economy.”

The report calculated the total economic impact of real estate-related industries on the economy as well as the expenditures that resulted from a single home sale. At a national level, their research revealed that a single newly constructed home had an economic impact of $88,416.

Here’s how it breaks down:What Is the Strongest Tailwind to Today’s Recovering Economy? | Simplifying The MarketThe map below shows the impact by state:What Is the Strongest Tailwind to Today’s Recovering Economy? | Simplifying The MarketThe impact of an existing home sale is approximately $40,000.

Real estate has done more for our economic wellbeing than virtually any other industry over the last year. It’s been a beacon of light during a very challenging time in our nation’s history.

Bottom Line

Whether you’re buying a newly constructed home or one that already exists, you’re making a positive economic impact in your local community – and it’s a step toward your homeownership goals as well.


Source: KMC

Posted in: For Buyers, For Sellers, New Construction Tagged: Real Estate

What Is the #1 Financial Benefit of Homeownership?

What Is the #1 Financial Benefit of Homeownership? | Simplifying The Market

There are many financial and non-financial benefits of homeownership, and the greatest financial one is wealth creation. Homeownership has always been the first rung on the ladder that leads to forming household wealth. As Freddie Mac explains:

“Homeownership has cemented its role as part of the American Dream, providing families with a place that is their own and an avenue for building wealth over time. This ‘wealth’ is built, in large part, through the creation of equity…Building equity through your monthly principal payments and appreciation is a critical part of homeownership that can help you create financial stability.”

Odeta Kushi, Deputy Chief Economist at First American, also notes:

“The wealth-building power of homeownership shows that home is not only where your heart is, but also where your wealth is…For the majority of households that transition into homeownership, the most recent data reinforces that housing is one of the biggest positive drivers of wealth creation.”

Last week, CoreLogic released their latest Homeowner Equity Insights Report, which reveals the surge in wealth created over the last twelve months through increased home equity. The report makes five key points:

  1. Roughly 38% of all homes are mortgage-free
  2. The average equity gain of mortgaged homes in the last year was $26,300
  3. The current average equity of mortgaged homes is greater than $200,000
  4. There was a 16.9% increase in total homeowner equity
  5. Total homeowner equity reached over $1.5 trillion

Here’s a map that shows the equity gains by state:What Is the #1 Financial Benefit of Homeownership? | Simplifying The MarketIncreasing equity is giving homeowners the power to better manage the challenges of the pandemic, especially for those spending more time at home. In the report, Frank Nothaft, Chief Economist for CoreLogic, explains:

“This equity growth has enabled many families to finance home remodeling, such as adding an office or study, further contributing to last year’s record level in home improvement spending.”

The financial advantage homeowners have has not gone unnoticed. In the same report, Frank Martell, President and CEO of CoreLogic, states:

“This growing bank of personal wealth that homeownership affords was noticed by many but in particular for first-time buyers who want a piece of the cake.”

Increasing wealth benefits more than just homeowners.

Last year, the Rosen Consulting Group released a report outlining the benefits of homeownership. In that report, they explained what an increase in net worth – which they call the “wealth effect” – means to the economy:

“In economic literature, the wealth effect is a term used to describe the fact that individuals have a tendency to increase their spending habits when their actual or perceived wealth increases. For homeowners, the latent savings achieved by building equity in their home and the growth in home values over time both contribute to increased net worth. Through the wealth effect, this in turn translates to households having a greater ability and willingness to spend money across a wide range of other types of goods and services that spur business activity and provide a positive multiplier effect that creates jobs and income throughout the economy.”

Bottom Line

Homeownership builds wealth through equity, and this creates a positive impact for homeowners and their communities. Let’s connect today if you’re ready to invest in a home of your own.


Source: KMC

Posted in: First Time Home Buyers, For Buyers, For Sellers, Housing Market Updates Tagged: Real Estate

Will the Housing Market Bloom This Spring?

Will the Housing Market Bloom This Spring? | Simplifying The Market

Spring is almost here, and many are wondering what it will bring for the housing market. Even though the pandemic continues on, it’s certain to be very different from the spring we experienced at this time last year. Here’s what a few industry experts have to say about the housing market and how it will bloom this season.

Danielle Hale, Chief Economist, realtor.com:

“Despite early weakness, we expect to see new listings grow in March and April as they traditionally do heading into spring, and last year’s extraordinarily low new listings comparison point will mean year over year gains. One other potential bright spot for would-be homebuyers, new construction, which has risen at a year over year pace of 20% or more for the last few months, will provide additional for-sale inventory relief.”

Ali Wolf, Chief Economist, Zonda:

“Some people will feel comfortable listing their home during the first half of 2021. Others will want to wait until the vaccines are widely distributed. This suggests more inventory will be for sale in late 2021 and into the spring selling season in 2022.”

Freddie Mac:

“Since reaching a low point in January, mortgage rates have risen by more than 30 basis points… However, the rise in mortgage rates over the next couple of months is likely to be more muted in comparison to the last few weeks, and we expect a strong spring sales season.”

Mark Fleming, Chief Economist, First American:

“As the housing market heads into the spring home buying season, the ongoing supply and demand imbalance all but assures more house price growth…Many find it hard to believe, but housing is actually undervalued in most markets and the gap between house-buying power and sale prices indicates there’s room for further house price growth in the months to come.”

Bottom Line

The experts are very optimistic about the housing market right now. If you pressed pause on your real estate plans over the winter, let’s chat to determine how you can re-engage in the homebuying process this spring.


Source: KMC

Posted in: For Buyers, For Sellers, Housing Market Updates, Interest Rates, New Construction, Pricing Tagged: Real Estate

6 Simple Graphs Proving This Is Nothing Like Last Time

6 Simple Graphs Proving This Is Nothing Like Last Time | Simplifying The Market

Last March, many involved in the residential housing industry feared the market would be crushed under the pressure of a once-in-a-lifetime pandemic. Instead, real estate had one of its best years ever. Home sales and prices were both up substantially over the year before. 2020 was so strong that many now fear the market’s exuberance mirrors that of the last housing boom and, as a result, we’re now headed for another crash.

However, there are many reasons this real estate market is nothing like 2008. Here are six visuals to show the dramatic differences.

1. Mortgage standards are nothing like they were back then.

During the housing bubble, it was difficult not to get a mortgage. Today, it’s tough to qualify. Recently, the Urban Institute released their latest Housing Credit Availability Index (HCAI) which “measures the percentage of owner-occupied home purchase loans that are likely to default—that is, go unpaid for more than 90 days past their due date. A lower HCAI indicates that lenders are unwilling to tolerate defaults and are imposing tighter lending standards, making it harder to get a loan. A higher HCAI indicates that lenders are willing to tolerate defaults and are taking more risks, making it easier to get a loan.”

The index shows that lenders were comfortable taking on high levels of risk during the housing boom of 2004-2006. It also reveals that today, the HCAI is under 5 percent, which is the lowest it’s been since the introduction of the index. The report explains:

“Significant space remains to safely expand the credit box. If the current default risk was doubled across all channels, risk would still be well within the pre-crisis standard of 12.5 percent from 2001 to 2003 for the whole mortgage market.”

6 Simple Graphs Proving This Is Nothing Like Last Time | Simplifying The MarketThis is nothing like the last time.

2. Prices aren’t soaring out of control.

Below is a graph showing annual home price appreciation over the past four years compared to the four years leading up to the height of the housing bubble. Though price appreciation was quite strong last year, it’s nowhere near the rise in prices that preceded the crash.6 Simple Graphs Proving This Is Nothing Like Last Time | Simplifying The MarketThere’s a stark difference between these two periods of time. Normal appreciation is 3.8%. So, while current appreciation is higher than the historic norm, it’s certainly not accelerating out of control as it did in the early 2000s.

This is nothing like the last time.

3. We don’t have a surplus of homes on the market. We have a shortage.

The months’ supply of inventory needed to sustain a normal real estate market is approximately six months. Anything more than that is an overabundance and will causes prices to depreciate. Anything less than that is a shortage and will lead to continued appreciation. As the next graph shows, there were too many homes for sale in 2007, and that caused prices to tumble. Today, there’s a shortage of inventory, which is causing an acceleration in home values.6 Simple Graphs Proving This Is Nothing Like Last Time | Simplifying The MarketThis is nothing like the last time.

4. New construction isn’t making up the difference in inventory needed.

Some may think new construction is filling the void. However, if we compare today to right before the housing crash, we can see that an overabundance of newly built homes was a major challenge then, but isn’t now.6 Simple Graphs Proving This Is Nothing Like Last Time | Simplifying The MarketThis is nothing like the last time.

5. Houses aren’t becoming too expensive to buy.

The affordability formula has three components: the price of the home, the wages earned by the purchaser, and the mortgage rate available at the time. Fifteen years ago, prices were high, wages were low, and mortgage rates were over 6%. Today, prices are still high. Wages, however, have increased, and the mortgage rate is about 3%. That means the average homeowner pays less of their monthly income toward their mortgage payment than they did back then. Here’s a chart showing that difference:6 Simple Graphs Proving This Is Nothing Like Last Time | Simplifying The MarketAs Mark Fleming, Chief Economist for First American, explains:

“Lower mortgage interest rates and rising incomes correspond with higher house prices as home buyers can afford to borrow and buy more. If housing is appropriately valued, house-buying power should equal or outpace the median sale price of a home. Looking back at the bubble years, house prices exceeded house-buying power in 2006, but today house-buying power is nearly twice as high as the median sale price nationally.”

This is nothing like the last time.

6. People are equity rich, not tapped out.

In the run-up to the housing bubble, homeowners were using their homes as personal ATM machines. Many immediately withdrew their equity once it built up, and they learned their lesson in the process. Prices have risen nicely over the last few years, leading to over 50% of homes in the country having greater than 50% equity – and owners have not been tapping into it like the last time. Here’s a table comparing the equity withdrawal over the last three years compared to 2005, 2006, and 2007. Homeowners have cashed out almost $500 billion dollars less than before:6 Simple Graphs Proving This Is Nothing Like Last Time | Simplifying The MarketDuring the crash, home values began to fall, and sellers found themselves in a negative equity situation (where the amount of the mortgage they owed was greater than the value of their home). Some decided to walk away from their homes, and that led to a wave of distressed property listings (foreclosures and short sales), which sold at huge discounts, thus lowering the value of other homes in the area. With the average home equity now standing at over $190,000, this won’t happen today.

This is nothing like the last time.

Bottom Line

If you’re concerned that we’re making the same mistakes that led to the housing crash, take a look at the charts and graphs above to help alleviate your fears.


Source: KMC

Posted in: Distressed Properties, For Buyers, For Sellers, Housing Market Updates, Interest Rates, Pricing Tagged: Real Estate

5 Reasons to Sell Your House This Spring

5 Reasons to Sell Your House This Spring | Simplifying The Market

When selling a house, most homeowners hope for a quick and profitable transaction that puts them in a position to make a great move. If you’re waiting for the best time to win as a seller, the market is calling your name this spring. Here are five reasons why this is the perfect time to sell your house if you’re ready.

1. There’s high demand from homebuyers.

Buyer demand is strong right now, and buyers are active in the market. ShowingTime, which tracks the average number of buyer showings on residential properties, recently announced that buyer showings are up 51.5% compared to this time last year. Daniil Cherkasskiy, Chief Analytics Officer at ShowingTime, notes:

“As anticipated, demand for real estate remains elevated and continues to be affected by low levels of inventory…On average, each home is getting 50 percent or more requests this year compared to January of last year. As we head into the busy season, it’s likely we’ll push into even more extreme territory until the supply starts catching up with demand.”

When your house is positioned to get a ton of attention from competitive buyers, you’re in the best spot possible as the seller.

2. There aren’t enough houses for sale.

Purchaser demand is so high, the market is running out of available houses for sale. Recently, realtor.com reported:

“Nationally, the inventory of homes for sale in February decreased by 48.6% over the past year, a higher rate of decline compared to the 42.6% drop in January. This amounted to 496,000 fewer homes for sale compared to February of last year.”

The National Association of Realtors (NAR) also reveals that, while home sales are skyrocketing, the inventory of existing homes for sale is continuing to drop dramatically. Houses are essentially selling as fast as they’re hitting the market – in fact, NAR reports that the average house is on the market for only 21 days.

It’s this imbalance between high buyer demand and a low supply of houses for sale that gives sellers such an advantage. A seller will always negotiate the best deal when demand is high and supply is low. That’s exactly what’s happening in the real estate market today.

3. You have a lot of leverage in today’s market.

Clearly, many more people are interested in buying than selling this spring, creating the ultimate sellers’ market. When this happens, homeowners in a position to sell have the upper hand in negotiations.

According to NAR, agents are reporting an average of 3.7 offers per house and an increase in bidding wars. As a seller, this means the ball is in your court – so much so that you can use your leverage to negotiate the best possible contract. Demand is there, and now is the perfect time to sell for the most favorable terms.

4. It’s a great way to use your home equity.

According to the latest data from CoreLogic, as of the third quarter of 2020, the average homeowner gained $17,000 in equity over the past year, and that number continues to grow as home values appreciate. Equity is a type of forced savings that grows during your time as a homeowner and can be put toward bigger goals like buying your next dream home.

Mark Fleming, Chief Economist at First American, notes:

“As homeowners gain equity in their homes, they are more likely to consider using that equity to purchase a larger or more attractive home – the wealth effect of rising equity. In today’s housing market, fast rising demand against the limited supply of homes for sale has resulted in continued house price appreciation.”

5. It’s a chance to find a home that meets your needs.

So much has changed over the past year, including what many of us need in a home. Spending extra time where we currently live is enabling many of us to re-evaluate homeownership and what we find most important in a home.

Whether it’s a house that has the features suited to working remotely, space for virtual or hybrid schooling, a home gym or theater, or something else, selling this spring gives you a chance to make a move and find the home of your dreams.

Bottom Line

Today’s housing market belongs to the sellers. If you’ve considered making a move but have been waiting for the right market conditions, your wait may be over. Let’s connect so you’ll be positioned to win when you sell your house this spring.


Source: KMC

Posted in: For Sellers, Housing Market Updates, Move-Up Buyers, Pricing, Selling Myths Tagged: Real Estate

How to Prepare Your House for a Winning Sale This Spring [INFOGRAPHIC]

How to Prepare Your House for a Winning Sale This Spring [INFOGRAPHIC] | Simplifying The Market

How to Prepare Your House for a Winning Sale This Spring [INFOGRAPHIC] | Simplifying The Market

Some Highlights

  • With so few homes available to buy today, houses are in high demand, and they’re selling fast.
  • That means it’s a great time to sell if you’re ready to make a move.
  • Let’s connect to make sure your house is ready for a top-dollar sale this spring. It may be closer than you think!


Source: KMC

Posted in: For Sellers, Infographics, Move-Up Buyers Tagged: Real Estate

Is It a Good Time to Sell My House?

Is It a Good Time to Sell My House? | Simplifying The Market

Last year, many homeowners thought twice about selling their houses due to the onset of the health crisis. This year, however, homeowners are beginning to regain their confidence when it comes to selling safely. The latest Home Purchase Sentiment Index (HPSI) by Fannie Mae shows that 57% of consumers believe now is a good time to sell.

Doug Duncan, Vice President and Chief Economist at Fannie Mae, explains:

“Overall, the index’s monthly increase was driven largely by a substantial jump in the share of consumers reporting that it’s a good time to sell a home, with many citing favorable mortgage rates, high home prices, and low housing inventory as their primary rationale.”

Normally, spring is the busiest season in the housing market – the time when many homeowners decide to list their houses. While this is obviously not a normal year since the pandemic is still very much upon us, experts are optimistic that consumer positivity around selling will lead to more homeowners making moves this year. Duncan continues to say:

“We will pay close attention to see if this newfound optimism develops into a trend.”

What does this mean if you’re thinking of selling your house?

The fact that there are so few houses available for sale today is one driver that’s encouraging consumers to think more positively about selling. The National Association of Realtors (NAR) states:

“Total housing inventory at the end of January amounted to 1.04 million units, down 1.9% from December and down 25.7% from one year ago (1.40 million).”

With so few homes available to buy, your house will be more likely to rise to the top of an eager purchaser’s wish list in this competitive market. Today’s high buyer activity is creating upward pressure on home prices and more multiple-offer scenarios. According to the Realtors Confidence Index Survey from NAR, the average home for sale is receiving 3.7 offers today, up from 2.3 offers just one year ago. This makes selling even more enticing.

In this kind of sellers’ market, you have a huge advantage in the process. And here’s another win – you can also use your equity toward a down payment on a new home when you move.

Wondering where you’ll go if you try to move while it’s so challenging to find a home to buy? Well, in many areas, there are more homes available at the higher end of the market, so finding a move-up home may be less of an issue if you’re ready to search for your dream home this spring.

Bottom Line

If you pressed pause on selling your house last year, now may be the best time to put your plans back into motion while inventory is so low. Let’s connect today to get the process started.


Source: KMC

Posted in: For Sellers, Housing Market Updates, Move-Up Buyers, Pricing, Selling Myths Tagged: Real Estate

Home Prices: What Happened in 2020? What Will Happen This Year?

Home Prices: What Happened in 2020? What Will Happen This Year? | Simplifying The Market

The real estate market was on fire during the second half of 2020. Buyer demand was way up, and the supply of homes available for sale hit record lows. The price of anything is determined by the supply and demand ratio, so home prices skyrocketed last year. Dr. Lynn Fisher, Deputy Director of the Federal Housing Finance Agency (FHFA) Division of Research and Statistics, explains:

“House prices nationwide recorded the largest annual and quarterly increase in the history of the FHFA Home Price Index. Low mortgage rates, pent up demand from homebuyers, and a limited housing supply propelled every region of the country to experience faster growth in 2020 compared to a year ago despite the pandemic.”

Here are the year-end home price appreciation numbers from the FHFA and two other prominent pricing indexes:

  • Federal Housing Finance Agency House Price Index Report: 10.8%
  • CoreLogic Home Price Insights: 9.2%
  • S&P Case-Shiller U.S. National Home Price Index: 10.4%

The past year was truly a remarkable time for homeowners as prices appreciated substantially. Lawrence Yun, Senior Economist at the National Association of Realtors (NAR), reveals:

“A typical homeowner in 2020, just by being a homeowner, would have accumulated around $24,000 in housing wealth.”

What will happen with home prices this year?

Many experts believe buyer demand will soften somewhat as mortgage rates are poised to bump up slightly. Some also believe the inventory challenge will ease as more listings come to market this year.

Based on this, most forecasters anticipate we’ll see strong appreciation in 2021 – but not as strong as last year. Here are seven prominent groups and their projections:

Home Prices: What Happened in 2020? What Will Happen This Year? | Simplifying The Market

Bottom Line

Home price appreciation will be strong this year, but it won’t reach the historic levels of 2020. Let’s connect if you’d like to find out what your house is currently worth in our local market.


Source: KMC

Posted in: For Sellers, Housing Market Updates, Move-Up Buyers, Pricing Tagged: Real Estate

It’s a Sellers’ Market [INFOGRAPHIC]

It’s a Sellers’ Market [INFOGRAPHIC] | Simplifying The Market

It’s a Sellers’ Market [INFOGRAPHIC] | Simplifying The Market

Some Highlights

  • Over the past year, homeowners have gained an unprecedented opportunity to sell with great success while buyer demand is soaring.
  • With homes selling twice as fast as they did last year at this time, getting multiple offers, and rising in price, homeowners are in the driver’s seat.
  • Let’s connect today if you’re ready to learn about the leverage you have as a seller in today’s housing market.


Source: KMC

Posted in: For Sellers, Housing Market Updates, Infographics, Move-Up Buyers, Pricing Tagged: Real Estate

Are There Going to Be More Homes to Buy This Year?

Are There Going to Be More Homes to Buy This Year? | Simplifying The Market

If you’re looking for a home to purchase right now and having trouble finding one, you’re not alone. At a time like this when there are so few houses for sale, it’s normal to wonder if you’ll actually find one to buy. According to the National Association of Realtors (NAR), across the country, inventory of available homes for sale is at an all-time low – the lowest point recorded since NAR began tracking this metric in 1982. There are, however, more homes expected to hit the market later this year. Let’s break down the three key places they’ll likely come from as 2021 continues on.

1. Homeowners Who Didn’t Sell Last Year

In 2020, many sellers decided to pause their moving plans for a number of different reasons. From health concerns about the pandemic to financial uncertainty, plenty of homeowners decided not to move last year.

Now that vaccines are being distributed and there’s a light at the end of the COVID-19 tunnel, it should bring some peace of mind to many potential sellers. As Danielle Hale, Chief Economist at realtor.com, notes:

“Fortunately for would-be homebuyers, we expect sellers to return to the market as we see improvement in the economy and progress against the coronavirus.”

Many of the homeowners who decided not to sell in 2020 will enter the market later this year as they begin to feel more comfortable showing their house in person, understanding their financial situation, and simply having more security in life.

2. More New Homes Will Be Built

Last year was a strong year for home builders, and according to the National Association of Home Builders (NAHB), 2021 is expected to be even better:

“For 2021, NAHB expects ongoing growth for single-family construction. It will be the first year for which total single-family construction will exceed 1 million starts since the Great Recession.”

With more houses being built in many markets around the country, homeowners looking for new houses that meet their changing needs will be able to move into their dream homes. When they sell their current houses, this will create opportunities for those looking to find a home that’s already built to do so. It sets a simple chain reaction in motion for hopeful buyers.

3. Those Impacted Financially by the Economic Crisis

Many experts don’t anticipate a large wave of foreclosures coming to the market, given the forbearance options afforded to current homeowners throughout the pandemic. Some homeowners who have been impacted economically will, however, need to move this year. There are also homeowners who didn’t take advantage of the forbearance option or were already in a foreclosure situation before the pandemic began. In those cases, homeowners may decide to sell their houses instead of going into the foreclosure process, especially given the equity in homes today. Lawrence Yun, Chief Economist at NAR, explains:

“Given the huge price gains recently, I don’t think many homes will have to go to foreclosure…I think homes will just be sold, and there will be cash left over for the seller, even in a distressed situation. So that’s a bit of a silver lining in that we don’t expect a massive sale of distressed properties.”

As we can see, it looks like we’re going to have an increase in the number of homes for sale in 2021. With fears of the pandemic starting to ease, new homes being built, and more listings coming to the market prior to foreclosure, there’s hope if you’re planning to buy this year. And if you’re thinking of selling and making a move, doing so while demand for your house is high might create an outstanding move-up option for you.

Bottom Line

Housing demand is high and supply is low, so if you’re thinking of moving, it’s a great time to do so. There are likely many buyers who are looking for a home just like yours, and there are options coming for you to find a new house too. Let’s connect today to see how you can benefit from the opportunities available in our local market.


Source: KMC

Posted in: Buying Myths, Distressed Properties, First Time Home Buyers, For Buyers, For Sellers, Foreclosures, Housing Market Updates, Move-Up Buyers, New Construction, Selling Myths Tagged: Real Estate

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Margo Borkin Real Estate

Margo Borkin Real Estate
1 week ago
Margo Borkin Real Estate

We all have one...⁣
⁣
• The one recipe you return to again and again because it’s just so darn delicious⁣
• The one you find yourself mindlessly grabbing the ingredients for every time you stop at the store⁣
• The one you can make on auto-pilot even though you’re so exhausted you can hardly see straight ⁣
⁣
So what's your bonafide “go-to” meal! Share it in the comments below, bonus points for pics.
... See MoreSee Less

We all have one...⁣
⁣
• The one recipe you return to again and again because it’s just so darn delicious⁣
• The one you find yourself mindlessly grabbing the ingredients for every time you stop at the store⁣
• The one you can make on auto-pilot even though you’re so exhausted you can hardly see straight ⁣
⁣
So whats your bonafide “go-to” meal! Share it in the comments below, bonus points for pics.
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Margo Borkin Real Estate
1 week ago
Margo Borkin Real Estate

Think the highest offer on a home always wins? Think again. Here are four reasons why a seller may not choose the highest offer:⁣
⁣
1. A buyer brings an all-cash offer: A buyer paying cash means there won’t be any financing pitfalls — and sellers LOVE avoiding pitfalls.⁣
2. A buyer can close ASAP: If a seller is antsy to get moving, an offer from a buyer who can close quickly will zoom to the top of the stack.⁣
3. A buyer shares their story. Sometimes buyers want sellers to know exactly why their house is “the one.” And sometimes, that’s all it takes for a seller to agree — especially if a seller has lived in the home for decades and their move is a sentimental one.⁣
4. A buyer doesn’t ask for contingencies. A common contingency is that a buyer must sell his or her home before buying. Sellers love when an offer is free and clear of cumbersome contingencies totally out of their control.⁣
⁣
It’s true — you want to go in with a strong offer price-wise, but that’s not the only thing sellers are looking for. Sellers want an offer that’s competitive, clean, AND close-to-asking price — the closer you can get to all three, the better!
... See MoreSee Less

Think the highest offer on a home always wins? Think again. Here are four reasons why a seller may not choose the highest offer:⁣
⁣
1. A buyer brings an all-cash offer: A buyer paying cash means there won’t be any financing pitfalls — and sellers LOVE avoiding pitfalls.⁣
2. A buyer can close ASAP: If a seller is antsy to get moving, an offer from a buyer who can close quickly will zoom to the top of the stack.⁣
3. A buyer shares their story. Sometimes buyers want sellers to know exactly why their house is “the one.” And sometimes, that’s all it takes for a seller to agree — especially if a seller has lived in the home for decades and their move is a sentimental one.⁣
4. A buyer doesn’t ask for contingencies. A common contingency is that a buyer must sell his or her home before buying. Sellers love when an offer is free and clear of cumbersome contingencies totally out of their control.⁣
⁣
It’s true — you want to go in with a strong offer price-wise, but that’s not the only thing sellers are looking for. Sellers want an offer that’s competitive, clean, AND close-to-asking price — the closer you can get to all three, the better!
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Margo Borkin Real Estate
2 weeks ago
Margo Borkin Real Estate

It's time for the last secret in our 5 Secrets of a Successful Sale — secrets that together will help you sell your home without a hint of luck or wishful thinking.⁣
⁣
Before jumping to Secret #5, a quick review:⁣
⁣
Secret #1: It’s your kitchen that’ll sell your home.⁣
Secret #2: Declutter, depersonalize, and stage your home.⁣
Secret #3: Don't go overboard on upgrades.⁣
Secret #4: Find out what your home is worth, then shave 15-20% off the price to spark a bidding war.⁣
⁣
And last but certainly not least...⁣
⁣
Secret #5: Work with the right agent.⁣
⁣
The easiest way to hire the RIGHT agent? Knowing when they’re the WRONG agent. Here are few warning signs:⁣
⁣
• They have few references.⁣
• They aren’t familiar with your neighborhood.⁣
• They are new to town.⁣
• They are hard to reach by phone, email, or text.⁣
• They pressure you to make decisions before you feel ready.⁣
⁣
There are a ton of AMAZING agents out there. So don’t settle! Keep looking and asking around until you find an agent you “click” with — getting a successful sale (and maybe that pot o’ gold!) depends on it.⁣
... See MoreSee Less

Its time for the last secret in our 5 Secrets of a Successful Sale — secrets that together will help you sell your home without a hint of luck or wishful thinking.⁣
⁣
Before jumping to Secret #5, a quick review:⁣
⁣
Secret #1: It’s your kitchen that’ll sell your home.⁣
Secret #2: Declutter, depersonalize, and stage your home.⁣
Secret #3: Dont go overboard on upgrades.⁣
Secret #4: Find out what your home is worth, then shave 15-20% off the price to spark a bidding war.⁣
⁣
And last but certainly not least...⁣
⁣
Secret #5: Work with the right agent.⁣
⁣
The easiest way to hire the RIGHT agent? Knowing when they’re the WRONG agent. Here are few warning signs:⁣
⁣
• They have few references.⁣
• They aren’t familiar with your neighborhood.⁣
• They are new to town.⁣
• They are hard to reach by phone, email, or text.⁣
• They pressure you to make decisions before you feel ready.⁣
⁣
There are a ton of AMAZING agents out there. So don’t settle! Keep looking and asking around until you find an agent you “click” with — getting a successful sale (and maybe that pot o’ gold!) depends on it.⁣
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Margo Borkin Real Estate
2 weeks ago
Margo Borkin Real Estate

Got the kitchen looking great?⁣
Got your home decluttered, depersonalized, and staged?⁣
Chatted with a realtor about worthwhile upgrades?⁣
⁣
Fist-bump! You’re SO ready for Secret #4 in our 5 Secrets to a Successful Sale! ⁣
⁣
While this one won’t require any elbow grease, it will take a tiny leap of faith. Secret #4 is all about pricing your home to sell — fast.⁣
⁣
Secret #4: Find out what your home is worth, then shave 15-20% off the price to *hopefully* spark a bidding war.⁣
⁣
Sound scary? That’s okay — I’m here to walk you through every step. Here’s why I love this pricing strategy: ⁣
⁣
• Pricing your home just below market value instantly gets buyers’ attention and motivates them to schedule a showing ASAP.⁣
• Once buyers see your home (and LOVE it), they’re more likely to put in an offer if they feel like they’re getting a deal.⁣
• When they realize there are other offers on the table, buyers tend to get competitive and are willing to increase their bid to land the home they want.⁣
⁣
With interest rates at historic lows and a lower than normal inventory, if you're looking to sell, you'll 100% be in the driver’s seat. ⁣
⁣
Curious what your home is worth in today’s market? I’d love to run the numbers for you — just drop me a message.⁣
... See MoreSee Less

Got the kitchen looking great?⁣
Got your home decluttered, depersonalized, and staged?⁣
Chatted with a realtor about worthwhile upgrades?⁣
⁣
Fist-bump! You’re SO ready for Secret #4 in our 5 Secrets to a Successful Sale! ⁣
⁣
While this one won’t require any elbow grease, it will take a tiny leap of faith. Secret #4 is all about pricing your home to sell — fast.⁣
⁣
Secret #4: Find out what your home is worth, then shave 15-20% off the price to *hopefully* spark a bidding war.⁣
⁣
Sound scary? That’s okay — I’m here to walk you through every step. Here’s why I love this pricing strategy: ⁣
⁣
• Pricing your home just below market value instantly gets buyers’ attention and motivates them to schedule a showing ASAP.⁣
• Once buyers see your home (and LOVE it), they’re more likely to put in an offer if they feel like they’re getting a deal.⁣
• When they realize there are other offers on the table, buyers tend to get competitive and are willing to increase their bid to land the home they want.⁣
⁣
With interest rates at historic lows and a lower than normal inventory, if youre looking to sell, youll 100% be in the driver’s seat. ⁣
⁣
Curious what your home is worth in today’s market? I’d love to run the numbers for you — just drop me a message.⁣
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Margo Borkin Real Estate
2 weeks ago
Margo Borkin Real Estate

Checking in today to share Secret #3 in my 5 Secrets of a Successful Sale. A quick look back at the past two secrets:⁣
⁣
Secret #1: It’s your kitchen that’ll sell your home.⁣
Secret #2: Declutter, depersonalize, and stage your home. ⁣
⁣
And today…⁣
⁣
Secret #3: DON’T go overboard on upgrades.⁣
⁣
It’s a mistake I’ve seen too many times. ⁣
⁣
In an effort to get top dollar for their home, well-intentioned sellers take on major renovations without consulting a realtor first. Misinformed and assuming they’ll get every dollar back (and then some!), they go overboard on upgrades only to be disappointed at the closing table.⁣
⁣
And while there are upgrades worth doing prior to selling, they’re often quick fixes, not major renovations. ⁣
⁣
If you’re thinking about selling soon, reach out to a realtor who knows your neighborhood and can give you data on the upgrades that matter most to buyers in your area. ⁣
⁣
Not thinking about selling, but know someone who is? Pass this along and save them from the stress, headache, and expense of unnecessary upgrades.
... See MoreSee Less

Checking in today to share Secret #3 in my 5 Secrets of a Successful Sale. A quick look back at the past two secrets:⁣
⁣
Secret #1: It’s your kitchen that’ll sell your home.⁣
Secret #2: Declutter, depersonalize, and stage your home. ⁣
⁣
And today…⁣
⁣
Secret #3: DON’T go overboard on upgrades.⁣
⁣
It’s a mistake I’ve seen too many times. ⁣
⁣
In an effort to get top dollar for their home, well-intentioned sellers take on major renovations without consulting a realtor first. Misinformed and assuming they’ll get every dollar back (and then some!), they go overboard on upgrades only to be disappointed at the closing table.⁣
⁣
And while there are upgrades worth doing prior to selling, they’re often quick fixes, not major renovations. ⁣
⁣
If you’re thinking about selling soon, reach out to a realtor who knows your neighborhood and can give you data on the upgrades that matter most to buyers in your area. ⁣
⁣
Not thinking about selling, but know someone who is? Pass this along and save them from the stress, headache, and expense of unnecessary upgrades.
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